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DEVELOP YOUR CONSTRUCTION BUSINESS

Using Your Brand to Gain a Competitor Advantage - with John Lenker

In this insightful interview, John Lanker, CEO of Linker and a Minnesota native, shares his expertise in growth and branding strategies for the construction industry. He discusses the importance of understanding competition, developing a unique value proposition, and the role of both digital and traditional marketing. This episode is a must-listen for construction businesses seeking to enhance their brand and market presence.

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How 4D Tech Can Improve Your Delivery With David Hernandez

In this episode, Greg Wilkes sits down with David Hernandez, Managing Director of North America for Elecosoft (Loft), to explore how 4D construction planning is reshaping project delivery — making jobs smoother, faster, and far more efficient. If you’re tired of project chaos, constant firefighting, and unpredictable schedules, this episode introduces a powerful tech-driven solution that doesn’t just look impressive — it works in real-world construction. 🔹 Key topics covered: ✅ Why most tech investments in construction fail — and how to fix your process before the platform ✅ What 4D planning really means (and no, it’s not just for big commercial contractors) ✅ How to go from a 3D BIM model to a complete project schedule in minutes ✅ The truth about AI in construction — what’s hype, what’s real, and what you should focus on first ✅ The power of standardised data, cross-team alignment, and proactive scheduling ✅ How small contractors can use 4D tools to win high-end jobs and separate from the pack ✅ The importance of building with the future in mind — from scalable systems to a strong digital brand ✅ Real case studies of contractors using 4D tools to improve reliability, reduce delays, and win better projects If you’re overwhelmed by disconnected spreadsheets, rework, or missed deadlines — this episode offers a new way to lead your builds with clarity and confidence. Learn how to use the right tech to scale smarter, not harder. 🎧🔧 —- Website - https://elecosoft.com/us/ LinkedIn - https://www.linkedin.com/in/david-hernandez-4036264b/ Resources to Promote - https://elecosoft.com/us/support/
How 4D Tech Can Improve Your Delivery With David Hernandez

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