If you’re a construction business owner, you know marketing is an essential part of running a successful business. But what are the best tools for marketing your construction business? Today’s technology makes it easy to reach potential customers in creative and cost-effective ways. From digital marketing tools to traditional advertising methods, there are plenty of options to choose from when it comes to promoting your construction business.
In this blog post, we’ll explore the 8 best tools for getting your construction business out there and attracting new customers.
- Landing pages
- Social Media
- Search engine optimisation
- Google Ad words
- Pay-per-click advertising
- Public relations
- Email marketing
- Content marketing
Landing pages
A landing page is a crucial tool for marketing your construction business. It is the first thing potential customers see when they visit your website, so it is important to make a good impression.
There are a few things you should keep in mind when creating a landing page:
- Keep it simple. Don’t try to cram too much information onto the page. Just include the most important details.
- Make sure the design is professional and visually appealing. This will help to give potential customers a good first impression of your business.
- Include a call to action. Tell visitors what you want them to do, such as contact you for more information or request a quote.
- Use relevant keywords. This will help potential customers find your page when they are searching online for construction companies in their area.
- Test different versions of the page to see what works best. Try different designs, layouts, and calls to action to see what gets the most results.
Social media
In order to market your construction business effectively, you will need to utilise a range of different tools. One of the most important tools at your disposal is social media. Social media platforms like Facebook and Twitter are incredibly powerful marketing tools, and they should be utilised to their full potential.
When using social media to market your construction business, it is important to remember that people tend to follow businesses and brands that they perceive to be trustworthy and reliable. As such, you should focus on creating content that portrays your business in a positive light. This could include showcasing completed projects, highlighting satisfied customers, or simply sharing interesting industry news.
It is also worth bearing in mind that social media is a great way to connect with potential customers who may not be aware of your business otherwise. As such, you should make sure that your content is shareable and that you are actively promoting your social media channels. If you do this, you’ll soon see a boost in leads and enquiries from potential customers. If you would like some ideas of potential social media posts that you could use as a construction owner check out our article here.
Search engine optimization
As the construction industry becomes more competitive, it’s important to make sure your business is visible online. This is especially true when you have a construction company and need to keep ahead of your competition. Search engine optimization (SEO) is a great way to do this.
There are a number of things you can do to optimize your website for search engines. Here are a few tips:
- Use keyword-rich titles and descriptions.
Make sure your website’s titles and descriptions include relevant keywords for your business. This will help your site show up in search results when people are looking for construction companies like yours. Include towns and areas, especially if your business is localised to one place. This will help it come up on local searches.
- Include images and videos.
Search engines love visual content. So, be sure to include plenty of photos and videos on your website. This will help your site rank higher in search results. Include your keywords in the names of your images, this will help the search engine connect it to your content.
- Use backlinks wisely.
Backlinks are links from other websites to yours. They’re a valuable part of SEO because they show search engines that your site is popular and trustworthy. However, too many backlinks from low-quality sites can actually hurt your ranking, so be choosy about who you link to.
- Update regularly.
Search engines favour websites that are updated regularly with new content. So, make sure you keep your site fresh by adding new blog posts, articles, photos, and videos on a regular basis. This will also help keep people coming back to your site, which is another factor that search engines take into account when ranking sites. It is a good idea to outsource this if you can, as it will save you time and energy that will be better used to other areas.
Google AdWords
- Google AdWords
If you’re looking to market your construction business online, Google AdWords is a great place to start. AdWords allows you to create ads that appear on Google’s search engine results pages (SERPs) when people search for keywords related to your business. You can use AdWords to target potential customers in your local area or across the globe – making it a powerful tool for marketing your construction business.
To get started with AdWords, you’ll need to create an account and set up your first campaign. Then, you’ll need to choose your target keywords and write your ad text. Once your campaign is live, you’ll be able to track your progress and adjust your settings based on performance.
With a few simple steps, you can start using Google AdWords to market your construction business and drive traffic to your website.
Pay-per-click advertising
Pay-per-click advertising is a great way to get your construction business in front of potential customers who are actively searching for the products or services you offer. By bidding on relevant keywords and phrases, you can ensure that your ad appears in search results when potential customers are looking for what you have to offer.
There are a number of different platforms you can use for pay-per-click advertising, but Google Ads is by far the most popular and effective. With Google Ads, you can target potential customers based on their location, what they’ve searched for in the past, and much more.
To get started with Google Ads, you’ll need to create an account and set up your first campaign. Once you’ve done that, you can start adding relevant keywords and crafting your ad copy. Keep in mind that pay-per-click advertising is a bit of a science, so it’s important to experiment with different strategies and track your results so that you can continually improve your campaigns.
Public relations
As the construction industry continues to grow, so does the competition. In order to stay ahead of the competition, it is important to have a strong marketing strategy in place. Public relations is a key component of any successful marketing strategy.
Public relations can help you build relationships with key stakeholders, such as clients, prospects, media, and other influencers. By building these relationships, you can increase brand awareness and visibility for your construction business.
There are a number of tools that can be used to support your public relations efforts. Here are some of the best:
- Media Relations: Getting positive media coverage can be extremely valuable for your construction business, media outlets can help you reach a larger audience and generate interest in your business. To get started, identify the media outlets that are most relevant to your target audience and pitch them story ideas that will be of interest to their readers or viewers. This works well if you specialise in a specific trade such as electricians or plumbing. There are media publications like Electrical Trade Magazine and Plumbing trade magazine.
- Social Media: Social media is a powerful platform for connecting with stakeholders and spreading awareness about your construction business. Make sure to create profiles on all of the major social media sites (Facebook, Twitter, LinkedIn) and regularly post engaging content that will capture attention and drive traffic back to your website or blog.
- Press Releases: A well-written press release can generate interest in your construction business and help you secure media coverage. When writing a press release, make sure to include all of the essential information (who, what, when, where, and why).
Email marketing
Email marketing is still one of the most effective ways to reach out to potential customers and promote your construction business. It allows you to connect directly with customers and build relationships with them through providing valuable content.
There are a number of different email marketing platforms that you can use to market your construction business. MailChimp, Constant Contact, and AWeber are all popular options that offer a variety of features to help you create and send engaging emails.
When creating your email marketing strategy, it’s important to think about what kind of content will resonate with your target audience. You can include images, videos, or even infographics in your emails to capture attention and interest.
Make sure to track your open rates and click-through rates so that you can see what’s working well and make necessary adjustments. Email marketing is a powerful tool for growing your construction business – make the most of it!
Content marketing
If you’re not using content marketing to promote your construction business, you’re missing out on a huge opportunity. Content marketing is one of the most effective ways to reach new leads and convert them into customers. But what exactly is content marketing? And how can you use it to promote your construction business?
Content marketing is the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
In other words, it’s all about creating helpful, informative blog posts, articles, videos, infographics, etc. that will interest your target audience. Once you have their attention, you can then direct them to your website or the contact page to inquire about your services.
Not sure where to start? Here are some ideas:
– Create a blog and write helpful articles about topics related to your construction business (e.g., tips for remodeling a kitchen, information about energy-efficient homebuilding materials, etc.)
– Make videos showcasing your workmanship or demonstrating how to use certain tools or products related to your business
– Develop infographics that illustrate interesting facts or statistics about the construction industry
– Host webinars or podcasts discussing various aspects of the construction business
No matter what type of content you create, make sure it’s high quality and provides value to your audience. If you do that, you’ll be well on your way to promoting your construction business.
Conclusion
So in conclusion taking the time and resources to focus on your marketing is vital to the growth of your construction company. If you would like some support to build your marketing for your construction business then you might benefit from talking to a construction coach. If you would like to talk to us about your construction business and how construction coaching can help you to develop your business, get in touch here.
